CREATE A VISION

HOW DO YOU SEE YOURSELF IN FIVE YEARS FROM NOW or WHERE DO YOU SEE YOURSELF FIVE YEARS FROM NOW? This question is very common in most interviews. The bottom line is that the employer wants to find out if your are visionary or what are your plans in the nearby future. So basically when you answer this question you need to make sure that you see yourself flourishing and helping this said institution reaching their full potential or achieving their main objectives.

You too can have you own personal vision or even mission statement or if you are running a business you need to be visionary. Before I talk about how to write down you vision statement I would like to define VISION and MISSION the way I understand it. Please feel free to comment.

VISION: this is where you wanna see yourself or your company in  specified time. Where you wanna go/be.

MISSION: once you get where you wanna be, what are you gonna do? what do you wanna achieve? what will you be doing?

According to Ted Jackson (https://www.clearpointstrategy.com/how-to-write-a-vision-statement-why-that-isnt-enough/ ) there are 6 best practices on how to write a VISION STATEMENT.

1. Project five to ten years into the future.

Imagine a future world in which your business is competing well in or dominating the market. What does that world look like? Can you get there? For example, if you want to double your company’s profit in five years, what would that entail? Would you be in a different geographic area? Would you sell different products or services? Would you become a strategic partner with your clients rather than a third party vendor? This “world” is where your vision statement should live.

2. Determine your purpose and position as an organization.

To write a vision statement, you should consider your company’s objective, advantage, and scope (OAS). By answering the following questions, you can come up with an OAS statement, which will help you better articulate your organization’s strategy:

• Objective: “Why does our organization exist?”
• Advantage: “How do we do things differently, better, or more efficiently?”
• Scope: “What should or shouldn’t we do to achieve our objective?”

3. Describe what success looks like in your operations.

This doesn’t mean going into detail about how your operations work, but rather what sets them apart. Be succinct and clear with your definition.

4. Consider your company type and structure.

Nonprofits tend to describe an ideal world, whereas for-profit organizations describe their place in an ideal world. Consider these vision statement examples:

• Nonprofit, Ducks Unlimited: “Wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever.”
• For-profit, Under Armour: “Empower athletes everywhere.”

5. Reference your competitors or create an analogy.

If you’re a smaller organization building into a new niche, consider referencing an organization that your employees would quickly recognize. This will allow them to create an immediate picture of your vision. Consider these hypothetical vision statement examples:

• “Our vision is to be the Facebook of networking athletes.”
• “We will grow faster than X brand.” (X being the number-one brand in your industry.)

6. Describe a measurable goal.

Consider these hypothetical vision statement examples:

• “We will be number one in the industries where we compete.”
• “We want to reach $X in sales by 20XX.

Ted Jackson ended his talk on CREATING A VISION STATEMENT with the following question: how do you use your vision statement and draw value from it? He is trying to say that creating a vision statement is like creating a vision board (remember what our life skills/coach asked us to do in high school), it does not work unless the VISION STATEMENT CREATOR does the work.

Please visit https://www.clearpointstrategy.com/how-to-write-a-vision-statement-why-that-isnt-enough/  for the full article.

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